FLIGHT TO SUCCESS
Camille Meloto travels far and wide to become a successful social entrepreneur
Text by MA. VANESSA ESTINOZO
IT’S TRUE WHEN they say traveling contributes to growing your business, but co-founder of Human Nature, Camille Meloto proves that traveling to do good does well too.
Camille and her sister, Anna Wilk-Meloto, president of Human Nature grew up in a family that converses and takes part in nation building. With Tony Meloto, founder of Gawad Kalinga, inspiring them to address social issues through their business, it has been innate in their family to be game-changers in an industry that oftentimes exploits the employees.
Despite graduating with a degree in Early Childhood Education at the De La Salle University in Taft, Manila, Camille was sent to the United States to reflect on what career to pursue.
She then discovered her passion to play around cosmetics by exploring freelance bridal make-ups as well as make-up apprenticeships.
From a gift in one of her makeup gigs, she learned about natural cosmetics that sparked a light bulb to put up a pro-poor, pro-Philippines, and pro-environment business that became Human Nature.
The 30-year old co-founder immerses herself during her travels and attended seminars, interesting conferences, and business meetings that will influence the company’s goals and vision.
Traveling helps the brand to grow not only in products but also in social aspects as having more impact in the communities, as well as in the environment.
Although her trips are her way to recover from stress and burn out, Camille has gained and shared her insights by engaging to different people with the same agenda namely in France, US, and Korea over the last couple years. Travelling is her way of keeping up with the current and future trends on a global level
“Every single time I’d go on a trip to a different country, I make it a point to do benchmarking and competitive checks in the stores, compile my observations and cascade it to our product development, research and development, design and marketing teams,” she notes.
Also the creative director and a social entrepreneur of a growing business with a cause, Camille has become more aware of not just the local market but the bigger world as well.
“We really try to push for more global standards instead of just thinking small scale.” TP